Making HubSpot easy... what's this all about, anyway?

Welcome to “HubSpot Made Easy”—glad you found your way here.

The name is a little play on words—and that’s on purpose.

I want to make HubSpot simple—in the sense of understandable, practical, and doable. And I want to encourage you to make HubSpot simple, too. So get started, try things out, and don’t overthink everything.

Who’s writing this, and why should you keep reading?

A quick word about me.

I was a Customer Success Manager at HubSpot for just under three and a half years, and I’ve been working in sales at HubSpot for a good half a year now. During that time, I’ve seen an incredible number of portals, setups, projects, and even failed attempts.

HubSpot likes to position itself as a “simple” tool. And honestly, compared to many other systems, it is. Onboarding, adoption, user guidance—much of it is pretty self-explanatory. Still, time and again I see projects that drag on forever, processes that get unnecessarily complicated, and setups that are rethought three times before anyone even starts working with them.

And I totally understand where that comes from. These are real businesses—it’s about revenue, jobs, and responsibility, not a hobby site like mine when I’m messing around in my test account in the evenings.But then I often take a look at the starting point: paperwork everywhere, dozens of Excel spreadsheets, three or four different tools, and no one really knows where anything is happening.

So, basically, total chaos. And yet the “HubSpot” project gets put on hold because people think, “This is definitely going to be super complicated; we have to plan everything perfectly before we take even a single step.”

That’s exactly where this blog comes in.

What I Want to Achieve with “Making HubSpot Simple”

I want to show you, through real-world examples, how to think about and use HubSpot more simply. No glossy theory, just practical tips, tricks, and hacks from everyday life. How to map out complex processes in HubSpot in a way that actually gets people to use them.

So more like: “Here’s how to solve problem X this afternoon” rather than: “Here’s how to define your 5-year CRM strategy.”

A major focus: AI… but without the “hype”

AI is a hot topic right now. And for good reason. But not everything labeled “AI” automatically makes you more productive.

I want to show you where AI in HubSpot really helps. For example, how you can actually save time with the Breeze Assistant or an agent. How you can use it to present things more clearly and effectively than if you were to write everything down by hand. And also, where AI is just a nice-to-have—and where you can safely ignore it.

I’m not here to talk about hype, but to ask a simple question: What really makes a difference in your day-to-day work in marketing, sales, customer service, or operations?

Cutting Through the Feature Jungle to Find Clarity

HubSpot has become quite a full-fledged customer platform by now—lots of hubs, lots of features, lots of marketing jargon.I want to help you get a better feel for the tool, understand the key concepts, build the courage to just start building something and then iteratively improve it—and, above all, have fun doing it. Because if working in the tool feels like nothing but a chore, no one will use it effectively in the long run.

Disclosure: Yes, I work at HubSpot

I work in sales at HubSpot. If this blog makes you more interested in HubSpot, I benefit from it—at least indirectly.

But I don’t make any money from this blog. Our roles are clearly defined. So unless you happen to land on my page, it doesn’t directly benefit me in terms of content. For me, this project is a hobby, a way to document my work, and a playground.

The blog itself runs on HubSpot, of course.

I test many of the things I describe here directly in my own portal—how I measure content, how forms perform, how workflows run in the background. For me, this is a form of professional development: building content, generating attention, trying things out! And ideally, you’ll get direct value out of it.

How often do I post here?

In my head, weekly would be great.

In reality, I have a job at HubSpot, a life, a girlfriend, and a dog. So I’m planning to publish something meaningful every two weeks. I’d rather post less often but provide concrete, useful content than superficial stuff every other day.

More Than Just Text: Why I Also Want to Be on YouTube

I also want to supplement many topics with videos.

The YouTube landscape for HubSpot is, let’s just say, in need of improvement. There are a few really good channels with genuine tips, tricks, and smart HubSpot hacks. But there’s also a lot of mediocre content. And the view counts are often pretty modest. I want to clean things up a bit, fill in the gaps, make it fun, and show you things you can click right on in the portal.

What you won’t find here

One more promise that’s important to me.

I won’t be “selling” HubSpot to you in this blog or newsletter. No “20% off today only” codes, no artificial scarcity, no sales emails. I’ve simply developed a genuine enthusiasm for the tool and want to share that enthusiasm without charging you for it.

What’s Next and How You Can Stay Updated

The next few articles will focus specifically on things like how I can get more value out of HubSpot in my day-to-day work without a major setup project.

That’s what “Making HubSpot Simple” is all about.

Reducing chaos. Creating clarity. And giving you the courage to make HubSpot simple.

Enjoy!